Haviyan's A-level Media Exam Blog

  You'll find them in our Media Factsheet archive: M:\Resources\A Level\Media Factsheets. You can also access them online here if you use your Greenford Google login . Read Media Factsheet 14 - Telling Stories: The Media's Use of Narrative and answer the following questions: 1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium. Wallace and Gromit in the Curse of the Were-Rabbit 2) Complete the activity on page 1 of the Factsheet: find a clip on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. https://youtu.be/0SADBkpl60Q?is=gd4zw_eAGnZoqT2U The opening of the Simpson help establish the setting which is a small town called Springfield. Also the opening helps establish the focus of the series which is a family of 5 called the Simpsons. However since th...

  Task 1: Genre factsheets Read Media Factsheet 03 - Genre: Categorising texts and answer the following questions: 1) What example is provided of why visual iconographies are so important? The example given is TV and Film westerns 2) What examples are provided of the importance of narrative in identifying genre? The examples given are the sci-fi movies Star Wars and Star Trek 3) What are the different ways films can be categorised according to Bordwell? • Period or Country • Director / Star • Technical Process • Style • Series • Audience 4) List three ways genre is used by audiences. . They use prior knowledge to anticipate whether they will enjoy the text or not. . They compare the text to other texts with the same characteristics . They use their knowledge to reject a text. 5) List three ways genre is used by institutions or producers. . Attracting an audience:  Some genres have loyal fan-bases. People will try out a new sit- com simply because it’s a new sit-com and this c...

  Part 1: Media Factsheet reading Use our brilliant Media Factsheet archive to find Factsheet #90 Applying Structuralism and Post-Structuralism . Read the Factsheet and answer the following questions: 1) What is the definition of structuralism provided by the Factsheet? "Structuralism is a theoretical perspective that emphasises the  existence of universal structures underlying the surface  differences and assumed randomness of various cultures, stories  and media texts". 2) What are binary oppositions and why are they important? Binary oppositions are related terms or concepts that are opposite in meaning and defined by their mutual contrast. They are important because they are the foundation of human language, culture ands story telling.  3) How do genre and auteur theory link to structuralism? Genre and auteur theory are examples of a structuralist way of analysing texts. Structuralist  approaches to genre emphasise  patterns that can be identified...

  Part 1) Applying Reception theory to adverts Look back at the adverts you have been analyzing in last week's lessons on Reading an Image and media codes (RBK 50 Cent and one of your choice).  1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert? Preferred : The advert connotes the idea that you shouldn't be judged for what you have or what you're wearing. Value the present because you don't know what will happen in the future. Negotiated : People might take value in their life however they may still judge people who wear Reebok Oppositional : Reebok is a clothing brand made for the lower class because people might assume that 50 cent is a criminal due to the format of the advert.   2) What are the preferred, negotiated and oppositional readings for the advert of your own choice that you analyzed for last week's work? Preferred : Coca-cola is worse than Pepsi as they are presented as an antagonistic monster Negotiated : Both...

  1) Analyse this RBK 50 Cent advert using the media codes you learned in the lesson: Technical, Written or verbal, Symbolic or non-verbal, Narrative. Write a paragraph for each one exploring the way meanings are created using those media codes. Technical: They use as close-up of 50 cent to show the advert is centred around him. Also they use editing to place 50 cent's picture next to the image of the finger prints which connotes that he was involved in a crime.  Written/verbal: The use of the words "I am what I am" could show the advert's message to never judge anyone. Additionally, the quote used by 50 cent conveys the idea that the future starts now and you should value every moment.  Symbolic/non-verbal The use on monochrome colour scheme Is mean to show that the advert is muted. Also, the facial expressions made by 50 cent are serious and direct which could link to his lifestyle of danger and seriousness. Additionally, the use of the white o's in the quo...

 Part 1- Video 1) What meanings are the audience encouraged to take about the two main characters from the opening of the film? The audience is encouraged to think that the two main characters are just two teenagers who aren't talkative. 2) How does the end of the film emphasise de Saussure’s belief that signs are polysemic – open to interpretation or more than one meaning? The audience assumed that there was nothing unique about the two characters just that they didn't talk often. This would foreshadow the fact that they were both mute by the end of the film. Part 2: Media Magazine theory drop - Semiotics  Greenford Media department has a subscription to Media Magazine - a brilliant magazine designed exclusively for A Level Media students and published four times a year. We strongly recommend you read it regularly and also set plenty of work for the course based on the articles inside. You can find our Media Magazine archive here and for this task need to go to MM68 (page 2...