MIGRAIN Index

 1) Introduction to Media: 10 questions




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Reception theory

  Part 1) Applying Reception theory to adverts Look back at the adverts you have been analyzing in last week's lessons on Reading an Image and media codes (RBK 50 Cent and one of your choice).  1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert? Preferred : The advert connotes the idea that you shouldn't be judged for what you have or what you're wearing. Value the present because you don't know what will happen in the future. Negotiated : People might take value in their life however they may still judge people who wear Reebok Oppositional : Reebok is a clothing brand made for the lower class because people might assume that 50 cent is a criminal due to the format of the advert.   2) What are the preferred, negotiated and oppositional readings for the advert of your own choice that you analyzed for last week's work? Preferred : Coca-cola is worse than Pepsi as they are presented as an antagonistic monster Negotiated : Both...
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Structuralism

  Part 1: Media Factsheet reading Use our brilliant Media Factsheet archive to find Factsheet #90 Applying Structuralism and Post-Structuralism . Read the Factsheet and answer the following questions: 1) What is the definition of structuralism provided by the Factsheet? "Structuralism is a theoretical perspective that emphasises the  existence of universal structures underlying the surface  differences and assumed randomness of various cultures, stories  and media texts". 2) What are binary oppositions and why are they important? Binary oppositions are related terms or concepts that are opposite in meaning and defined by their mutual contrast. They are important because they are the foundation of human language, culture ands story telling.  3) How do genre and auteur theory link to structuralism? Genre and auteur theory are examples of a structuralist way of analysing texts. Structuralist  approaches to genre emphasise  patterns that can be identified...
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Media codes - reading an image

Image
  1) Analyse this RBK 50 Cent advert using the media codes you learned in the lesson: Technical, Written or verbal, Symbolic or non-verbal, Narrative. Write a paragraph for each one exploring the way meanings are created using those media codes. Technical: They use as close-up of 50 cent to show the advert is centred around him. Also they use editing to place 50 cent's picture next to the image of the finger prints which connotes that he was involved in a crime.  Written/verbal: The use of the words "I am what I am" could show the advert's message to never judge anyone. Additionally, the quote used by 50 cent conveys the idea that the future starts now and you should value every moment.  Symbolic/non-verbal The use on monochrome colour scheme Is mean to show that the advert is muted. Also, the facial expressions made by 50 cent are serious and direct which could link to his lifestyle of danger and seriousness. Additionally, the use of the white o's in the quo...
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